Fall In Love With Your Hair Again: The Best Purple Shampoo for Ash Blonde

August 24, 2021

If you have blonde hair, then you know what it's like to be stuck in a vicious cycle. You're constantly trying to maintain your color by washing your hair every other day or so, but the more often you wash it the drier and less healthy it becomes. It can feel like there is no way out of this dilemma. Well lucky for you we've found the solution! The best purple shampoo for ash blonde hair will give your locks some much-needed moisture while keeping that beautiful shade intact.

Reasons Why You Should Use Purple Shampoo?

Your hair is a beautiful shade of ash blonde and you want to keep that color. You have been using too many permanent dyes in your hair (especially at the bottom) and now it's not as vibrant anymore.  It needs some time to heal before going back under the dye again.

The salt from your last swim session has left residue behind which can cause brassiness if you don't use this type of shampoo soon after getting out of the water.  Purple shampoos are specially formulated so they don't strip colors from blonde hair like ordinary shampoos do.

Why You Should Use Purple Shampoo

When used regularly, these products can make ash tones more vibrant again by countering unwanted yellow or brassy hues in between salon appointments. The best purple shampoo for ash blonde hair is an excellent way to keep those beautiful locks looking fresh! I've researched some different types and listed them here with their pros and cons for you.

Blonde hair is a popular style for many reasons, but it can be hard to maintain. Fortunately, those who are naturally blessed and bottle blonds alike know the most important way of keeping their hue icy with purple shampoo in tow.

Purple shampoo, the best for your blonde or silver hair. It's not just about brassiness neutralization and a brighter clean tone- it can also remove yellow tones from brown hair!

Purple shampoos are remarkably effective at removing any unwanted red tints in lightened locks by counteracting with violet pigment to cancel out those pesky colors without stripping away natural oils that keep color looking fresh longer than other brands of shampoo such as Clarifying Shampoo By John Frieda which often contains sulfates that strip too much moisture from dry roots leaving them frizzy but purple is gentler on these delicate strands and allows you to maintain softness while getting rid of brassy hues.

A surprising number of celebrities on the red carpet have been using purple shampoo to maintain their color! Kiyah Wright, a hair stylist and founder of Muze Hair in Los Angeles who works with Jennifer Hudson, Tyra Banks, and Laverne Cox agrees that those who bleach can benefit from adding violet-based alternatives once per week.

Everyone knows that the color of our hair is determined by pigment. When we bleach it, as people often do to achieve a lighter tone or for platinum blondes like Jennifer Hudson and Tyra Banks. They can end up with an unnaturally warm hue due to residual warmth from their natural pigmentation lying beneath the blonde layers. However don't fret; purple-based products will help maintain your current shade while also neutralizing any extra warmer tones you may have accumulated thanks to bleaching!

One of the most interesting things about this article is that purple products can stain your hair. The author advises readers to be careful when using certain shades because they contain a lot of pigment and are very easily absorbed into strands, especially those with blonde hues like icy-blonde or baby blue.

If people use these colors for too long, her advice would suggest it becomes difficult to remove them from one's hair - even if you shampoo thoroughly afterward! And so make sure not only read instructions but also time sessions accordingly; after all, no one likes being stuck with an unpleasant color in their locks! Wright warns individuals against leaving any kind of purple product on ones' scalp for too long as it may result in undesirable changes.

Comparison Chart:

ImageProductTechnical SpecPrice
Beachwaver Co. Brb Blonde Purple Shampoo Beachwaver Co. Brb Blonde Purple Shampoo
  • Brand: The Beachwaver Co.
  • Hair Type: Damaged
  • Liquid Volume: 6 Fluid Ounces
  • Weight: 0.45 Grams
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Pravana The Perfect Blonde Purple Toning Hair Shampoo Pravana The Perfect Blonde Purple Toning Hair Shampoo
  • Brand: Pravana
  • Hair Type: Dull
  • Liquid Volume: 10.1 Milliliters
  • Weight: 362.87 Grams
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L'Oreal Paris EverPure Ultra Pigmented Anti Brass Purple Rinse L'Oreal Paris EverPure Ultra Pigmented Anti Brass Purple Rinse
  • Brand: L'Oreal Paris 
  • Benefit: Neutralizes Brass
  • Usage: Use 2-3x a Week
  • Weight: 3 Ounce
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Kératase Blond Absolu Kératase Blond Absolu
  • Brand: KERASTASE
  • Hair Type: Blonde hair
  • Liquid Volume: 8.5 Milliliters
  • Dimensions (LxWxH): 9 x 6 x 3 inches
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Ogx Blonde Enhance + Purple Toning Shampoo Ogx Blonde Enhance + Purple Toning Shampoo
  • Brand: OGX
  • Scent: Coconut, Orange
  • Style Name: Shampoo
  • Liquid Volume: 13 Fluid Ounces
  • Weight: 0.93 Pounds
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Mr. Smith Blond Mr. Smith Blond
  • Brand: Olaplex
  • Hair Type: Damaged
  • Liquid Volume: 3.4 Fluid Ounces
  • Dimensions (LxWxH): 2 x 2 x 3.5 inches
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DpHue Cool Blonde Shampoo DpHue Cool Blonde Shampoo
  • Brand: DpHUE
  • Scent: Lavender
  • Hair Type: Dull, Frizzy, Color Treated
  • Liquid Volume: 8.5 Fluid Ounces
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MATRIX Unbreak My Blonde | Strengthening Conditioner MATRIX Unbreak My Blonde | Strengthening Conditioner
  • Brand: MATRIX
  • Size: Shampoo & Conditioner, 10.1 Fl Oz. Each
  • Moisturize: Yes
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Clairol SHIMMER LIGHTS Shampoo & Conditioner Clairol SHIMMER LIGHTS Shampoo & Conditioner
  • Brand:" Shimmer Lights
  • Product Benefits: Brightens
  • Hair Type: Dull,Color Treated
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Verb Purple Toning + Hydrating Hair Mask Verb Purple Toning + Hydrating Hair Mask
  • BrandP: VERB
  • Scent: A light grapefruit and oatmeal scent.
  • Hair Type: Dull,Color Treated,Frizzy
  • Liquid Volume: 6.3 Fluid Ounces
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Framesi Color Lover Dynamic Blonde Violet Shampoo Framesi Color Lover Dynamic Blonde Violet Shampoo
  • Brand: FRAMESI
  • Hair Type: Color Treated
  • Liquid Volume: 500 Milliliters
  • Weight: 1.06 Pounds
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Madison Reed Color Therapy Madison Reed Color Therapy
  • Brand: Madison Reed
  • Liquid Volume: 4 Fluid Ounces
  • Product Benefits: Sulfate Free, Cruelty Free, Paraben Free
  • Material Feature: Ammonia Free, Sulfate Free, Paraben Free
  • Material Type Free: Ammonia free, Sulfate free, Paraben free
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Redken Color Extend Blondage Color-Depositing Shampoo Redken Color Extend Blondage Color-Depositing Shampoo
  • Brand: REDKEN
  • Hair Type: Chemically Treated
  • Liquid Volume: 1000 Milliliters
  • Weight: 997.9 Grams
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The 13 Best Purple Shampoo for Ash Blonde

Ever notice how better your hair looks after you've dyed it? Well, this whole time purple shampoo was the secret to achieving those vibrant locks of yours. Lucky for us we're not alone in our quest for luscious and healthy-looking tresses as there are many options on the market that can help transform dull strands into shiny ones!

Best Purple Shampoo for Ash Blonde

The best product out there is Pantene Pro-V Shampoo Purplish Blue because who doesn't want a little bit more shine and volume during these cold months?! So why don't you take a peek through some other products available with similar benefits including L'Oreal Paris Elvive Color Care Purple Soothing Conditioner which will leave your mane feeling softened while also preventing color?

1. Beachwaver Co. Brb Blonde Purple Shampoo

Infused with a blend of French apricots, Brazilian blackberries, and Tahitian Vanilla Beachwaver's BRB Blonde Purple Shampoo smells like hair-care heaven. But the real kicker is that it also eliminates brassy tones in your blonde locks while making them brighter too!

The Beachwaver Co. Brb Blonde Purple Shampoo

If you're experiencing dry, brittle hair and strands that just won't grow as fast as they used to then try coconut oil. With a shea butter boost, it will be like your hair is reborn from the dead! It's thanks to these ingredients' moisture-rebuilding powers, which create an amazing bond between each strand of hair so everything looks healthier than before--you'll need less time in front of the mirror for touch every day too.

If you want healthy-looking locks with plenty more volume at their tips, plus strong new growth happening all overhead (instead of slowing down) this might be exactly what you've been waiting for: Coconut Oil and Shea Butter restore lost moisture & help rebuild internal bonds.

2. Pravana The Perfect Blonde Shampoo

Colorist Jaxcee, founder of The Coily Collective currently at Riccardo Maggiore Salon in New York City says that Pravana's sulfate-free "The Perfect Blonde Shampoo" is not drying like a lot of the old guard; thanks to its nourishing lineup.

Pravana The Perfect Blonde Shampoo

A list of amino acids and jojoba, sunflower, and coconut oils give this shampoo an edge over competitors for those with coiled curls who are trying their best to keep it moisturized without stripping away natural moisture. From the same line, she also recommends "The Perfect Blonde Conditioner" especially for double processed blondes as well as 'Masque'.

3. L'Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment

L'Oréal Paris's EverPure Sulfate-Free Anti Brass Purple Mask Treatment is a deep purple mask that can be used once per week to give your hair the fresh, shiny look it deserves. This sulfate-free formula has hibiscus and blue pigments which work at targeting brassiness in just five minutes of application every time you use it. So by using this product on top of shampooing with L'Oreal products such as Color Vibrance Shampoo or Conditioner, for example, you will not only have shinier locks but also healthier ones thanks to all these nourishing ingredients!

L'Oreal Paris EverPure Ultra Pigmented Anti Brass Purple Rinse

Sulfate-free hair care products are perfect for those with sensitive scalps since they can help to combat dryness, which is caused by the overuse of sulfates. Ron Robinson, a cosmetic chemist at Allure Magazine previously said that "Sulfates can strip the skin’s oils and leave it prone to allergic reactions."

4. Kératase Blond Absolu

Leanna M., a colorist and member of The Coily Collective at Riccardo Maggiore Salon in New York City, recommends the Kératase Blond Absolu line — specifical conditioners for curly girls.

Kératase Blond Absolu

It "helps defy brass on a weekly basis while replenishing your hair," she says, which can be attributed to an ample dose of hyaluronic acid. A liquid leave-in serum is one way that Leanna achieves her desired look: "gives you that daily shot of platinum."

5. Ogx Blonde Enhance + Purple Toning Shampoo

Ogx's new line of blonde hair care products has just been released. With features like purple iris and fig, it promises to make your color last longer while also addressing any yellow tones that may arise in the process. The Ogx Blonde Enhance + Purple Toning Shampoo is a brand new release from this well-known company set out for a beautiful transformation!

Ogx Blonde Enhance + Purple Toning Shampoo

This drugstore gem also infuses your hair with hydrolyzed keratin for an extra dose of strengthening. Bonus? It smells absolutely incredible, thanks to notes of blood orange and papaya butter as their signature scent that will make you feel like the sun is shining on top of your head all day long!

This drugstore gem not only works wonders on dry locks but has a sweet smell too. With ingredients such as coconut milk and juicy oranges, this product's refreshing aroma can lift any mood in seconds flat!

6. Mr. Smith Blond

Cherin Choi is a California-based hairstylist who believes that Mr. Smith Blond is her favorite at-home hair maintenance product. Because it's sulfate-free and doesn't strip the color out of the hair, while other shampoos can do this to your locks. Blond is a conditioner that enhances your color and infuses hair with almond, lavender, and orange peel oils to repair damaged cells.

Mr. Smith Blond

The essential oil fragrances are also much more pleasing than synthetic ingredients like fragrance or perfume which can be irritating for some individuals. I am in love with this new Blond conditioner!

It's so gentle on my strands but it really packs a punch when you need it the most - repairing those delicate hairs without weighing them down too much. I know many people who struggle to find products they don't react poorly to as their skin is sensitive; Mr. Smith uses only natural scents from plants such as lavender rather than synthesized chemicals like artificial fragrance or perfumes.

7. DpHue Cool Blonde Shampoo

LA-based colorist Justin Anderson shares that he always strives to provide clients with tools and techniques for maintaining their hair in between salon visits. This is because most professional shampoos contain harsh chemicals, which can strip the hair of its natural oils. Anderson started his career at a renowned New York City salon before moving westward where he has now been living out his dream of coloring Gwyneth Paltrow or Jennifer Aniston's tresses!

dpHUE Apple Cider Vinegar Hair Rinse

For those who want to keep their hair color looking fresh and vibrant, this dpHue Cool Blonde shampoo is a must. It leaves your locks feeling clean without stripping them of moisture or changing the tone in any way! The violet pigments neutralize yellow tones while brightening up brassiness, with no chance for unwanted fading that can happen if you don’t use a purple-toned product like this one.

8. Matrix Unbreak Blonde Sulfate-Free Strengthening Shampoo

Matrix's Unbreak Blonde Sulfate-Free Strengthening Shampoo is the first step in a three-part process, including conditioner and leave-in treatment which claims to make hair 3 times stronger when used together. The outcome of this study was interesting because it revealed that people who had been diagnosed with depression at one point or another were more likely than those without any diagnosis for depression to use prayer as their primary coping mechanism.

MATRIX Unbreak My Blonde

Because they are higher risk groups than all others studied combined, we can infer from these results that there may be an association between religious practice and mental health outcomes among adults.  Hair is a deep part of who we are and it's an important component of our appearance. That makes the idea of hair damage almost unbearable because that means you're not taking care to maintain your beauty on all fronts.

It can be frustrating if you have breakage, split ends, or dryness but luckily there are solutions like Pantene Pro-V Repair & Protect Shampoo. Which contains citric acid (AHA) as well as other ingredients to help strengthen weakened bonds while also protecting against future damage.

But even when just using shampoo will likely result in some improvements for damaged hair. Especially with this formula containing alpha-hydroxy acids such as citric acid that reinforce weakened bonds and protect against further drying out the scalp from damage.

9. Clairol Professional Shimmer Lights Conditioner

Clairol's Professional Shimmer Lights Conditioner is a tried-and-true staple in colorist kits worldwide. "The formula isn't too harsh and has a pleasant smell." Kadi Lee, the colorist who works with Julia Roberts (just to name one client) says it gives you the best bang for your buck!

Clairol Professional Shimmer Lights Conditioner

Clairol’s professional shimmer lights conditioner is an oldie but goody that remains popular among many different hair professionals and users alike because of its non-irritating formulation. The reputation this product had been built upon over decades continues into today as well when known celebrities such as Suki Waterhouse or Amber Valletta can be seen at events wearing their natural locks fashioned by Clariel.

10. Verb Purple Toning + Hydrating Hair Mask

Your hair is begging for a nourishing treatment. And Verb's Purple Toning + Hydrating Hair Mask delivers with ingredients like Açaí, Sunflower Seed Oil, and Pro-Vitamin B5 that leave your locks soft to the touch without weighing them down or leaving residue behind. Treat yourself today!

Verb Purple Toning + Hydrating Hair Mask

If you're not a natural blonde, it's important to tone down your golden locks with purple pigments. This treatment can be left in the hair for up to 20 minutes (or less) and should always be tested beforehand just in case there are any irritations or allergies.

11. Framesi Color Lover Dynamic Blonde Violet Shampoo

Framesi Color Lover Dynamic Blonde Violet Shampoo

As a blonde with white hair, Jaxcee understands the struggle of unwanted yellow tones. That's why she loves to bust it out as quickly and easily as possible by using Framesi Color Lover Dynamic Blonde violet shampoo that neutralizes these pesky orange-y hues in her locks one wash at a time. This means less suds than other shampoos for more textured styles - which is perfect when you want your natural oils left alone!

12. Madison Reed Color Therapy Color Depositing Hair Mask in Perla

Madison Reed's Color Therapy Hair Masks are infused with hair-strengthening and shine-boosting ingredients like argan oil, keratin, and ginseng root extract. They can be used in place of a conditioner as a quick conditioning treatment to the scalp or dry ends for those who don't want to wait around while it dries on their head!

Madison Reed Color Therapy, Perla

Perla successfully neutralizes brassiness in blonde and highlighted hair by adding violet tones to the mix. This is clearly a godsend for those who love their highlights, but can't bear the yellowing that follows!

13. Redken Color Extend Blondage Color-Depositing Shampoo

Redken's Color Extend Blondage Shampoo is the 2021 Best of Beauty winner, combining violet pigment to eliminate any signs of brassiness and citric acid (a type of alpha hydroxy acid) to repair hair from its core. Redken's revolutionary Color-Extend shampoo not only has the power to keep your blond locks shiny for days on end but also neutralizes unwanted yellow brassy tones with one simple wash!

Redken Color Extend Blondage Color Depositing Purple Shampoo

In order to avoid any temporary staining, apply the shampoo with disposable gloves. This will keep you from getting it on your hands which can lead to a mess that's difficult and time-consuming to clean up later! Leaving it on for three minutes or so is enough before following up with Redken's Blonde Conditioner or Hair Mask.

These are some of the best products out there when treating hair color because they remove brassy tones and help maintain vibrancy in blondes by repairing damage caused by UV light exposure as well as heat styling tools like blow dryers, flat irons, curling wands, etc.

Tips on how to get the most out of your purple shampoo

  • Use it as a pre-treatment before going to the salon:  This will help keep your hair vibrant and fresh without any of that ash blonde for brassiness from showing through.
  • Start using purple shampoo on a regular schedule, like once every two weeks: This can counter brassy tones while also keeping those dyed locks looking more radiant over time!


The best purple shampoo for ash blonde hair is one that will not disrupt the natural tone of your strands. This means finding a product with little to no red, or pink undertones. You may want to try using violet-based shampoos and conditioners if you have an abundance of warmth in your color palette. For those who are looking for something more on the cool end, blue-based products are likely a better option. If you’re unsure which type of shampoo would work best for your needs, talk it over with someone at our salon!